Why Use Email Marketing?
Email Is Popular
Email is consistently rated as the most popular and most used application on the internet. Indeed, some people only use email and do not browse the internet at all!
Email is the preferred primary means of business communication (ahead of telephone and postal mail).
42% of business users check their business email while on holiday.
53% of business users check their email six or more times during the working day.
34% of internet users check their email continuously throughout the day.
96% of internet users’ main reason for being online is email.
There are over 450 million email boxes worldwide, with the number rapidly increasing.
Email marketing is critical to your success online
Although a website is an excellent tool for online marketing, without email capture, it is far less effective.
Email truly is the “killer application” of the internet.
Can you think of any other way to reach someone on the other side of the world in seconds, 24 hours a day? For pennies? Nothing in marketing has ever come close to the power of email.